Core Capabilities
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0→1 Product Strategy & Vision
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Consumer & Enterprise Mobile & Web Design
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Research-Driven Product Innovation & AI-Powered Insights
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Design Systems & Scalable UX Practices
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Team Leadership, Mentorship & Organizational Growth
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Cross-Functional Collaboration (Product, Engineering, Data, Marketing)
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KPI-Driven, Outcome-Focused Design
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Systems Thinking Across Multi-Journey Experiences
Featured Work
AMN Passport App
I led the 0→1 product strategy and design for AMN Passport, a mobile experience built to streamline onboarding, assignment management, and communication for travel nurses. Working from initial vision through launch, I defined user flows, led research, designed the end-to-end mobile experience, and collaborated closely with Product and Engineering to ensure clinical, compliance, and operational needs were met.
The app quickly became the most downloaded travel nurse app in the U.S., reducing onboarding friction, improving placement speed, and strengthening community and engagement for healthcare professionals nationwide. During the height of the pandemic, Passport played a critical role in helping AMN deploy clinicians rapidly to facilities where they were needed most.
Hyundai Sedan Smart Assistant — Voice & Conversational Experience
I led the design of Hyundai’s Smart Assistant, a voice- and chat-based automotive shopping experience for web and mobile. The goal was to simplify complex vehicle research by guiding users through trims, features, pricing, and comparisons using natural language interactions. I defined the conversation model, crafted dialog flows, designed the multi-modal UI, and partnered with engineering to align the assistant’s capabilities with real user goals. The result was a modern, intuitive shopping tool that reduced decision friction and introduced a new, conversational way for customers to explore Hyundai vehicles.
Experience
2012–Current
Neudesic, an IBM Company
Director, Experience Strategy and Design
Today, I'm leading and growing a global team of UX professionals through mentoring, training and team collaboration. We follow our process, move and iterate quickly, ideate, collaborate and design beautiful, usable solutions that provide business value and improve the lives or our clients' users.
2006–2012
Acer / Gateway
Senior UX Designer
Led UX Design efforts for North America working with Global Web Operations. Redesign for overall site architecture and experience for www.gateway.com including eCommerce site, support site and online configuration tool.
2004–2006
Oversee.net
Interaction Designer / Product Manager
Worked as Lead Interaction Designer for Revenue.net, including our publisher web portal to allow website publishers to manage the ads that appeared on their websites. Managed low.com our online mortgage lead generation website.
1994–2004
Ingram Micro
Senior UI Designer
UX design for ingrammicro.com and interactive projects for some of our top manufacturer clients including HP, Toshiba, Citrix, IBM, Apple, and Microsoft
When you start off on a journey, you often have an idea where you want to go, but sometimes life takes you on unexpected turns and maybe ultimately to a different destination from where you set out to go. I've discovered that focusing on what matters most (faith, family, friends, being kind, considerate and respectful to others) that somehow you end up on an even better peak than where you expected.
... and in the evenings, I'm a co-founder and speaker for the Orange County Experience Design group that meets monthly in Irvine, CA. I lead UX talks as well as our well-received team design challenges. We have 1,950+ members and have organized over 50 events since we started in January of 2017.
www.ocxd.org
Let's Talk
If you want to learn more about me or see how we can work together, contact me.
linkedin.com/in/michaelbustillos/